I led Susa’s refreshed visual direction by refining the existing logo and developing a new visual system across color, illustration, character and motion. Inspired by Susanoo, the Japanese deity behind the brand, the direction uses storytelling and manga-inspired illustration to give Susa a more human and analogue feel within an otherwise highly digital ecosystem. The artwork relies on bold, expressive linework and a deliberately limited color palette, allowing the illustrations to carry the visual impact while keeping the overall system clear, distinctive and consistent.