I developed Saru’s core brand system, including the logo, color palette, visual identity, mascot, and overall tone. As a project connected to the ApeCoin ecosystem, the identity uses the monkey mascot and a blue-led palette as its main visual connection to the community, while a bold retro pixel-art style taps into the visual language of Web3. The goal was to create a playful and recognizable identity that felt native to the ecosystem while giving Saru its own distinct personality.