I developed a cohesive visual identity for Nudge, an external contextual layer for Evernote, translating its core concept into a distinctive and flexible brand system. The work included logo design, typography, color palette, and a custom shape language, alongside defining the brand’s positioning, personality, and tone of voice. I extended the identity across product visuals, graphic compositions, and motion, creating a consistent visual language that connects the brand’s strategic foundations with its everyday applications. The goal was to build a recognizable identity that communicates clarity, usefulness, and a sense of discovery across different touchpoints.