Developed as part of an interview task for Roboto Studio, this project focused on transforming existing CoinTracker content into a cohesive and engaging case study through a considered approach to art direction. I established a consistent visual language and narrative, creating the majority of the visual assets, from hero imagery and typography and color palette showcases to mockups and brand applications. By bringing these elements together through a clear visual hierarchy and cohesive layouts, I aimed to make the product's story more compelling and easier to follow. I also went beyond the original brief by introducing motion design, using purposeful transitions, pacing, and animated elements to guide attention, highlight key information, and bring the product's value to life. The result combines art direction, visual storytelling, and motion into a more dynamic and intuitive presentation.