Sushi (SushiSwap) is a DeFi protocol and DEX aggregator where I worked for nearly three years across Visual Design, Illustration, Motion Design and later Creative Direction. I focused on strengthening the visual connection between Sushi and SushiSwap, creating a more cohesive system across brand, product, campaigns and partner communications. My work included developing visual identities and assets, illustrations, motion, campaign systems and creative direction for collaborations with ecosystems including Ethereum, Base, Katana, Arbitrum and Rootstock. The goal was to make complex DeFi products and ideas easier to understand while building a visual language that felt distinctive, consistent and adaptable across different contexts.