Sushi (SushiSwap) is a DeFi protocol and DEX aggregator. Over nearly three years, I contributed as a Visual Designer, Illustrator, and Motion Designer, and later as Creative Director, leading a brand refresh that elevated Sushi’s identity, tone, and positioning. I delivered high-impact campaigns and partner creative with ecosystems like Ethereum, Base, Katana, Arbitrum, Rootstock and more, using motion-led storytelling to turn complex DeFi products into clear, premium, and memorable experiences.