Nudge is a contextual knowledge layer for Evernote, created as the second design task in the Bending Spoons interview process. The project explored how stored knowledge could move from passive information to useful context, surfacing the right information when it matters without requiring manual searches or prompts. I developed the brand strategy and visual identity around this idea of contextual activation, creating a system that feels proactive and intelligent while remaining calm, clear and closely connected to Evernote. The resulting identity combines a butterfly-inspired logo, an Evernote-based green palette, contextual graphic shapes and a visual language built around clarity, trust and usefulness.